1919: Fashionable Frocks for Spring

 

Bellas Hess & Co., Spring & Summer 1919

Jessica Hartman Jaeger Collection | VintageStitches.com

 

35x295.   Beautiful Frock of fine all silk Crepe de Chine. The blouse has the fashionable collarless neck and is finely tucked to yoke depth on front. The front of blouse and the two button-trimmed pockets are adorned with chic embroidery of fine colored beads in contrasting shades. The sleeves flare at the wrist and are finished with a wide tuck and border of self material. The skirt is shirred at the waist line below the girdle and has two very wide tucks simulating a double tunic. Dress fastens at side front and comes in Copenhagen blue, gray or navy blue. Sizes 32 to 46 bust, skirt length 39 inches; also to fit misses and small women, 32 to 38 bust, skirt length 37 inches. (Postage 12¢ Extra) . . . . . . . . . . $19.98 

 

35x296.   An Ideal Dress for Spring and Summer Wear, designed in graceful tunic style and made of superior quality washable Grass Cloth. This is a material which is fashionable, practical and will give splendid wear. The frock is artistically embroidered on the blouse, and large pointed pouch pockets, with white soutache braid. The round collar which graces the low cut neck is of white pique and the sleeves are button trimmed and finished with pique piping. Dress fastens in back and comes in rose, Copenhagen blue or reseda green. Sizes 32 to 46 bust, skirt length 39 inches; also to fit misses and small women, 32 to 38 bust, skirt length 37 inches. (Postage 12¢ Extra) . . . . . . . . . . $9.98

 

35x297.   This Handsome Frock is copied from a high priced French model, made of beautiful quality Georgette Crepe. The waist is designed in basque effect, elaborately embroidered in all-over effect with silk soutache braid to match. The basque is brought around in sash effect, where there are two streamers of Georgette Crepe, ending in self material ball ornaments. The full graceful tunic is embroidered at the lower edge and so are the chic flare sleeves. Dress fastens at side of front and is made over a silk lining. Colors: Gray, Copenhagen blue or navy blue. A wonderful frock for this moderate price. Sizes 32 to 46 bust, skirt length 39 inches; also to fit misses and small women, 32 to 38 bust, skirt length 37 inches. (Postage 12¢ Extra) . . . . . . . . . . $27.50

 

 To see what these dollar amounts would be today, follow this link--

www.aier.org/cost-of-living-calculator/

 

Additional scans from this catalog can be viewed in my Flickr album--

https://www.flickr.com/photos/vintagestitches/albums/72157629879418538