1955: New Skirt Treatment

 

Some lovely percale cotton casuals, all reasonably priced at $3.98 each. That's $38.95 in 2021 dollars, which is still a great price for these frocks. (AIER Cost-of-Living Calculator)

Lane Bryant Catalog, Spring & Summer 1955

Jessica Hartman Jaeger Collection | VintageStitches.com

Dress descriptions:

E. 5 S 607 -- Lovely Frock of washfast 80-square Percale! Removeable bow-trimmed buttons. Has rows of rick-rack at neck and all around skirt. Rick-rack trims collar and yoke. Self belt. Unpressed pleats at each side of the skirt, front and back. Side-zip. Tan with print shown. Sizes: 38 to 54 bust only. About 49 ins. long. Wt. 1 lb. $3.98

 

F. 5 S 642 -- Styled like a higher priced fashion! Frock of tubfast 80-square Percale. The waist front is draped along empire lines. Button-and-loop closing to below waistline. Rows of self-cording all around the skirt are accentuated by smart whit stitching. Color: Navy pictured. Sizes: 38 to 54 bust only. About 49 ins. long. Wt. 1 lb. $3.98

 

G. 5 S 613 -- This frock is of  washfast 80-square Percale in figure-flattering stripes. Buttons accent the pointed neck. Turn-back cuffs. Red piping at neck and bodice; also edges the kick-pleatat front of skirt. Zipper at the side. Color: Gray-and-white stripes, shown. Sizes: 38 to 60 bust. About 49 inches long. Shipping weight 1 lb. $3.98

 

H. 5 S 620 -- Here's a Dress of washfast 80-square printed Percale. Note how harmonizing bow-trimmed cording accents the scoop neck-front and sleeves; also forms graceful tiered-effect all around the skirt. Plastic belt. Zipper at side. Color: Black with print pictured. Sizes: 38 to 52 bust only. About 49 ins. long. Shipping wt. 1 lb. 1 oz. $3.98 

 

 

Additional scans from this catalog can be viewed in my Flickr album--

https://www.flickr.com/photos/vintagestitches/albums/72157660031842124