1955: That Lane Bryant Look

 

I love the clean, tailored lines of this dress. The embroidery at the neckline adds just enough interest without being too much.

Lane Bryant Catalog, Spring & Summer 1955

Jessica Hartman Jaeger Collection | VintageStitches.com

Description of dress:

You will adore wearing this Dress which deftly conveys that ever-smart, ever-charming Lane Bryant look. This lovely Frock is styled of Romalane . . . a fine Acetate-and-Rayon Crepe. A fashion find at only $9.98!

White-&-pastel blue Bonnaz embroidery accents the curve of the front neckline and forms the exquisite flower motif. Smartly gored skirt is gently flared. Has Dura-Bac self-fabric belt. Slide fastener at side. Dry clean.

COLORS: Navy or black. In sizes 38 to 60 bust measure. About 49 inches long. Taped hem. Shipping weight 1 pound 14 ounces. Price . . . . . $9.98

 

To see what this dress would be in today's dollars, check out the AIER Cost-of-Living Calculator.

 

Additional scans from this catalog can be viewed in my Flickr album--

https://www.flickr.com/photos/vintagestitches/albums/72157660031842124